The decade of 2010 saw a lot of change in the television industry. More networks were created than ever before. Broadcasters were able to create new, more ambitious formats. Many of today's most popular TV series were produced in this decade. But not all series made the cut. Here are a few of my favorites.
"Community," a comedy series that redefined what funny meant, was the birth of "Community". It started as a sitcom but grew to be a multifaceted series, which tackled many topics and themes. It gained a loyal fan base.
The Big C" was a fantastic show featuring a talented cast. Laura Linney played an optimistic woman who embraces a glass half full mentality. Other notable actors included Gaboury Silibe, Oliver Platt and John Benjamin Hickey.
"The Americans" explored the life of married KGB agents in Washington, DC during the 1980s. Although the show received poor ratings, it survived six seasons. This was largely thanks to the power of streaming.
"Halt and Catch Fire" was an attempt to recreate the '80s show, "Mad Men." Set in a later decade, it focuses on people who have ambition, but also want to create something. The series fell apart because it was too ambitious.
"Game of Thrones" was another lavish show, though it was sometimes clunky. It was a good look at human relationships. Although the first season was a huge success, it has become inconsistent.
"Orange Is the New Black" is another outstanding TV series that has been overlooked. It was about a white, well-off woman who ends up in prison. Although she is surrounded by many other interesting characters in her world, the most popular are her fellow inmates. Even though the series faltered after its fifth season, it is still a must-watch for anyone who wants to explore the darker side of humanity.
Nathan for You is the most exciting television show of the 2010s. Although the show was entertaining, it also provided a comprehensive look at the country. It wasn't meant to offend anyone. Instead, it captured the true state the country. It recommended redeeming a coupon that would get you a free trip to top of a mountain.
CBS's "The Good Wife", a CBS show, was another highlight of the decade. Although its storylines were less compelling in the second season of the series, it remains one of the most intelligent networks shows.
The Big Bang Theory, Grey's Anatomy and Grey's Anatomy were also popular shows. These shows showcased the dedication of surgeons, as well their patients. These stories were also shared by people from all walks of life and different ethnicities.
Women also created many other memorable shows in the decade. The shows that featured LGBTQ and people of color were some of the most memorable and important of the decade. The supernatural and supernatural were also back in media.
FAQ
How does TV Advertising work?
Advertising via television is an effective way of reaching consumers. It is also very cost-effective. Commercial breaks are the most common form advertising on television. These commercial breaks last 30 seconds, but they can sometimes be longer if there's a special event like a sporting match or awards ceremony. Companies sponsor commercials in order to promote their products. These companies pay for the airtime. Some commercials feature product information, others display images and music. A lot of programs offer 'product placement', which allows brands to appear in the program. A brand may appear in a scene to show how their product can be used or provide background information about the product.
Does TV affect sales?
TV affects sales because it allows consumers to see what products are available.
People often compare prices before purchasing a product. A product advertisement might make consumers think, "I wonder what I could afford?"
How long does it usually take to make a commercial
It depends on the project's size. A small project might only need one person to film it, while a large project may need several hundred people.
In general, a 30-second spot usually takes between 2-5 days to complete.
What does advertising do to influence consumer behavior?
Two main ways that advertisements influence consumer behavior are:
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Advertising can lead us to associate certain things and brands with them. If we see a McDonald's advertisement, we might think "McDonald's hamburgers taste better than Burger King."
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Ads tell us how to act. A commercial might tell us to visit a store in order to purchase a car.
Statistics
- Television is a great brand awareness tool - Almost every American has a television, with 83 percent of adults having two or more, and American households keep their televisions on for 8.1 hours each day on average. (marketingevolution.com)
- Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising. (clearcode.cc)
- This includes 97 percent of Gen X, and 95 percent of Millennials. (marketingevolution.com)
- 93 percent of American adults listen to the radio over the course of the week. (marketingevolution.com)
- With OTT ad revenue set to increase from 45% to 60% over the next decade, AdTech pioneers and early adopters of OTT advertising will reap its benefits in the near future. (clearcode.cc)
External Links
How To
How can I make money on my TV Commercial?
You have many options to earn money from your TV advertisement. These include:
Advertising - Any paid promotion that encourages viewers or makes them watch your commercial.
Merchandising - This refers to selling merchandise related to your product after watching your commercial.
Licensing – This refers a licensing of your commercial so that others businesses can use them in their own promotions.
Syndication- This refers syndicating your commercial to other network.
Advertising revenue is a source of funding that can be used to cover production costs as well as for future projects.
Advertising can generate substantial income, however it doesn't guarantee a return.
To start making money from your TV commercial, you should first determine which types of advertising are available to you. Next, it is important to learn more about each of the options before you make a decision.
Next, you should figure out where you would like to place your commercial. Are you looking to advertise on TV? You might prefer to target younger people by placing your ad near children's TV shows.
Finally, decide whether or not you want to purchase a commercial from a third-party. You will need to hire a professional to write the script, direct the actors and edit the final product. Pre-made commercials can help you save valuable time and money.
After you've decided how to make your commercial, you can start looking at different options. Here are some considerations when choosing an advertising method.
Target Audience - The most common way to advertise is to target a certain demographic group. You could advertise to children, teens, young adults or women over 50.
It is important to find the right audience for your ad. You don't want to waste money targeting people who aren't interested in your product or service.
The location - Consider the likelihood that your advertisement will be seen by as many people as possible when you are deciding where to place your commercial. If your plan is to advertise at a sporting event or other public events, it might make sense to place your commercial right before the first whistle. So everyone will see your commercial.
However, if you're trying to reach people who live outside of your area, you may have to look elsewhere. For a wider audience, satellite dishes and cable television can be used to broadcast your commercial.
Production Costs: Most companies pay between $5,000 and $10,000 for each minute of commercial television. Advertisers are charged an advertising fee based on how long the spot is.
An example: A company can run commercial airtime 30 seconds for $1,500. If they want to run for 60 seconds, they will be charged $2,500.
If you plan to make your own commercial, you can expect to spend anywhere from $3,000 to $15,000. In addition, you'll need to hire a director, writer, producer, editor, and actors.
Time frame - The time it takes to complete an advertising campaign is also important. If your goal is to sell products in a week, then you will not be able wait until the Super Bowl to start airing commercials. Instead, you'll need to choose a method that allows you to advertise quickly.
To reap long-term exposure you will need to invest time and effort in creating a quality commercial.
Cost Per Viewer: Finally, think about how much it costs each viewer to see your commercial. It depends on how many views you receive and the size of your audience.
For example, a commercial with 10 million viewers will cost more than a commercial with only 1,000 views.
Compare all the factors to find out which one is most effective for you. These tips will help you get started once you have decided on a strategy.